Familiar Creatures launched a campaign for home equity fintech company Hometap called “It’s Your Home. Tap Into It.” The campaign spans several video, digital and radio ads, including four 15- and 30-second video spots and two 30-second audio spots describing instances where homeowners could use the company’s platform.
Some of Familiar Creatures’ latest shots for client Duke’s Mayo. (Courtesy Familiar Creatures)
Familiar Creatures also produced photography for local client Duke’s Mayo showcasing the product, as well as a social video featuring the brand’s mascot, mayo jar Tubby, cheering up an otherwise sad tailgate.
FreshMove Media launched new websites for three clients: Richmond-based dumpster rental business River City Haulers, Powhatan electrical service company Above the Code Electrical and Dinwiddie County-based motorsport series Premier Mega Truck Racing.
Padilla was selected by the University of Virginia to lead digital marketing for UVA Health talent recruitment.
Andy Azula (Courtesy LinkedIn)
Andy Azula joined West Cary Group as vice president of creative. Azula was previously at The Martin Agency from 2004 to 2019, with four of those years spent as the agency’s executive creative director. He has also served in roles such as enterprise creative director at education nonprofit Great Minds and most recently was co-founder of toy company It Helps to Play, which he started with his wife seven years ago.
Red Orange Studio created a “Strength in Pink” campaign for South Carolina-based Spartanburg Regional Foundation to highlight Breast Cancer Awareness Month. The month-long campaign included fundraising and awareness pamphlets that featured local businesses raising funds to fight against cancer.
A clip from one of the videos highlighting Tito’s Texan origin story. (Courtesy Arts & Letters Creative Co.)
Arts & Letters Creative Co. launched a 30th-anniversary, four-spot campaign for Tito’s Vodka. With the tagline “A Moment of Gratitude with Tito’s,” the campaign shows the brand’s beginnings in Austin, Texas, in the late ‘90s. Spots include a thank-you commercial to the Texas Alcoholic Beverage Commission Board of Appeals for approving the original Tito’s distillery, and another thank-you to a turkey fryer company that founder Tito Beveridge used when making his first pot still.
The campaign launched across CTV, YouTube, Meta and TikTok, in addition to out-of-home and digital banner placements.
The post The Pitch: Advertising and marketing news for 10.20.26 appeared first on Richmond BizSense.
